<Previous Chapter All Chapters Next Chapter >

Chapter 23 of LiftKit

Product Launch Plan

You’re not launching a campaign. You’re launching leverage. Then using feedback to sharpen it.

Editor's Note

Congratulations. You’ve made it to a launch—whether it's a brand, product, or campaign. Structurally, they’re all the same. The only real difference is scale.

It feels like the finish line, but it’s not. You’re 70% there.

Thirty years ago, you could throw up a TV spot and reach 100% of your audience. Now? You’re competing with every app on someone’s phone, every tab open on their laptop. The remaining 30% is where the work begins:
Gauge → test → refine → relaunch.
Welcome to the flywheel.

Every good launch plays the same tune:
Rally early adopters, build controlled heat, then push it live and let the market judge.
Goldilocks would salivate.

Hard truth: the better your product, the less you need marketing. If that’s you—congrats. I’ll flick you a refund and you can walk me through how you did it.

But if you’re entering a new category, your job is to reframe assumptions and steal attention.
If it’s just another quarter, another campaign—test a new angle or build on what’s already working.

The last time I ran a launch, I had two months to respond to a competitor eating our share. 80% of it was digital. I used this exact system to pull together a 14-person crew—internal staff, agencies, and contractors. The structure gave me clarity. Gave my boss some sleep. Gave the team a reason not to complain.

  1. Everyone knew the drill

  2. Everyone was underwater together

  3. Everyone shipped

We got there. Recaptured market share. Took the top spot back.

Bonus lesson:
Build the plan first.
Then bring it to the stakeholders. Get feedback. Show respect.
People want to be included—even if you already know where you’re heading.

That launch was a win.
It just came with a shared dose of launch-induced PTSD.

Here’s the guide—battle-tested, AI-structured, and built to scale from solo ops to cross-functional chaos.

What Is a Product Launch Plan?

A product launch plan is a structured roadmap that outlines how to bring your product to market. It aligns your team, assets, and timing into a system that drives awareness, interest, and sales without chaotic guessing or last-minute scrambling.

In LiftKit, your launch plan is dynamic—driven by GPT prompts, CAC modelling, and funnel strategy. It's not just "go live." It's go live with leverage.

The Four Phases of a Strategic Product Launch

Phase 1: Pre-Commit

Phase 2: Pre-Launch

  • Generate your Flight Plan

  • Assign owners and assets

  • Run funnel simulation

Phase 3: Launch

  • Publish assets

  • Activate traffic

  • Monitor performance in real time

Phase 4: Post-Launch

  • Review performance

  • Debrief learnings

  • Iterate and relaunch with refinement

Step 1: Build Your Launch Flight Plan

Before you publish, plan. The Flight Plan is your execution calendar: who’s doing what, on what day, and why.

🔓 Unlocked Prompt: Campaign Launch Flight Plan Generator

This ChatGPT prompt helps you generate a sequenced launch schedule—mapped to funnel stage, team bandwidth, and channel intent.

Prompt: Campaign Launch Flight Plan Generator
You are my funnel campaign launch planner. Based on my product, positioning, tone, traffic channels, and offer:

Return:

  • Launch duration

  • Messaging schedule

  • Paid vs organic mix

  • CTA + hook per asset

  • Who owns what (tasks by role)

  • Budget allocation

  • Dependencies and blockers

📝 Prompt: Funnel Simulation Stress Test
[🔒 To see the full Funnel Simulation Stress Test prompt (83 words): Unlock the LiftKit System →]

📝 Prompt: Traffic Activation Plan
[🔒 To see the full Traffic Activation Plan prompt (91 words): Unlock the LiftKit System →]

📝 Prompt: Launch Debrief Review
[🔒 To see the full Launch Debrief Review prompt (88 words): Unlock the LiftKit System →]

Step 2: Assign Ownership and Build Assets

Translate your Flight Plan into a project tracker. Assign assets to team members. Set deadlines. If you’re a solo operator, schedule production across 1–2 weeks.

Don’t have something? Use GPT to generate a draft.

Step 3: Simulate Your Funnel

Use AI to simulate how a cold user will move through your funnel. Identify weak links before you spend.

Step 4: Push the System Live

Only after alignment, assets, and simulation.

Publish:

  • Funnel pages

  • Ads (Meta, Google, YouTube, etc.)

  • Email flows

  • Organic content

  • Retargeting

If validated: preload 30+ days of content. If not: test lean, scale what works.

Step 5: Monitor, Debrief, and Iterate

Track performance daily for the first 7 days. Run a team or solo debrief.

Common Product Launch Mistakes (And How to Avoid Them)

  1. No Flight Plan → Fix: Chapter 23, Step 1

  2. Unvalidated Funnel → Fix: Chapter 7 + Funnel Simulation prompt

  3. Wasted Ad Spend → Fix: Chapter 15 + 16–20 on budget + channel alignment

  4. Too Many Moving Parts, No Owner → Fix: Assign assets with accountability in Flight Plan

  5. Vanity Metrics Over Revenue → Fix: Focus tracking on CAC, ROAS, Payback, not CTR

Where This Fits in the System

Everything you’ve built—your strategy, offers, messaging, and funnel flow—culminates here.

This is the execution checkpoint before scale.
It validates your system across:

Without testing your funnel logic against real behaviour, you’re scaling blind.

Want the Full System?

This is just one of 26 LiftKit chapters.
If you want to build a working marketing funnel—ChatGPT-powered and strategy-backed—this is your shortcut.

→ Unlock LiftKit – $99 one-time
Includes all prompts, frameworks, and structured outputs to replace your agency stack—using just GPT.

<Previous Chapter All Chapters Next Chapter >

LiftKit transforms scattered campaign assets into a strategic, AI-powered product launch plan. This chapter shows how to align your funnel, assign owners, simulate results, and launch with confidence. Whether you're flying solo or managing a team of 14, LiftKit turns your marketing system into a launch plan that actually ships.