GTM Strategy Framework: Choose How You Win

Not all growth is created equal.

Some products win by stealing market share. Others succeed by expanding use cases. Some survive by defending customer lifetime value. The right go-to-market (GTM) strategy framework depends on your category, pricing, customer, and position on the board.

This chapter uses ChatGPT to identify the GTM mode most structurally aligned to your offer—so every funnel, message, and dollar you deploy hits harder.

What You’ll Learn

What a GTM strategy framework actually is (and why most get it wrong)
How to choose between Steal, Expand, Defend, or Stimulate
How to structure your product go to market strategy with AI
How to align messaging, funnel focus, and spend to your chosen mode
How to avoid recursion collapse by clarifying growth posture early
A GPT-powered prompt that does it for you

Why This Chapter Matters

Most startups don’t fail because the product sucks.
They fail because they’re fighting the wrong battle.

They go viral when they need trust.
They educate a market that already knows what it wants.
They burn budget chasing CAC when retention would win.

This chapter prevents all of that.
It’s your GTM segmentation lens—setting up the rest of LiftKit to match.

The 4 GTM Modes (with Examples)

Your growth posture defines your funnel. Your funnel defines your copy, media mix, and budget logic. ChatGPT will help you choose between four strategic GTM modes:

Steal: Take customers from dominant incumbents. Requires speed and sharp contrast.

Expand: Increase frequency, use cases, or per-customer spend. Great for mature products.

Defend: Focus on retention, trust, and LTV. Messaging = consistency, not disruption.

Stimulate: Grow the category itself. Best for new ideas or overlooked niches.

Each of these maps to a different campaign strategy (covered in Part 2).

📝 Prompt: GTM Strategy Selector

This GPT prompt helps you define your GTM mode based on market conditions, positioning, and margin structure—not just wishful thinking.

GTM Strategy Selector Prompt Sample:
You are now operating in GTM Mode Selector. Use prior outputs for market, pricing…

🔒 To see the full GTM Strategy Selector prompt (it’s 113 words long): [Unlock the LiftKit System →]

Interpreting Your GTM Mode

Your result isn’t just a label—it determines how you build.

Steal mode means your funnel should focus on high-converting landing pages, with content that highlights competitive contrast. Acquisition is driven by paid media, outbound, and retargeting—you win by being sharper and faster than incumbents.

Expand mode leans on email nurture flows, segmented messaging, and growing per-customer value. Your content strategy revolves around use-case expansion, and your primary channels are CRM-driven and lifecycle-based.

Defend mode is all about retention and trust. Funnels optimise for LTV, content is focused on support, reassurance, and reliability, and acquisition is handled through lifecycle marketing and win-back strategies.

Stimulate mode requires you to educate and inspire. Your funnel builds new awareness, your content is market-making, and your growth comes through organic channels and influencer-driven distribution.

Each mode shifts how every later chapter in LiftKit should be interpreted—from landing pages to paid ads to sequencing logic.

Where This Fits in the System

This chapter completes your foundation.
It uses your market, pricing, and positioning (Chapters 1 –3) to lock in your GTM mode, which shapes:

Funnel structure (Chapter 7)
Landing page copy (Chapter 11)
Email strategy (Chapter 14)
Paid budget allocation (Chapter 15)
Campaign sequencing (Chapter 23)

It’s the strategic posture that everything else leans into.

Want the Full System?

This is just one chapter inside LiftKit.
It builds your GTM plan using ChatGPT, but the rest builds the funnel, ads, landing pages, and content to match it.

→ Unlock LiftKit – $99 one-time
Includes all prompts, frameworks, and structured outputs to replace your agency stack—using just GPT.

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The right GTM strategy framework doesn’t start with a funnel—it starts with how you win.
This chapter helps you choose the best go to market strategy using ChatGPT logic, positioning, and real-world constraints. Whether you’re stealing share, expanding use, or defending customers, LiftKit gives you the clarity to match your growth path with the right execution.