Chapter 0 of LiftKit
Install Your AI Marketing System
This is where it all starts. Most marketers rush into prompts without a mental model. Chapter 0 teaches the thinking that makes LiftKit different—and helps you actually build a working AI marketing system.
What You’ll Learn
Why most AI tools fail without structure
The strategic lens every prompt must follow
The mental model that powers the rest of LiftKit
How to think like a marketer before you write like one
🔹 Objective
Before you generate content or strategy, you need to train the model how to think. This step transforms GPT from a helpful assistant into a repeatable, high-context marketing strategist, copy chief, and growth operator.
It also ensures the model:
Knows your business and offer
Speaks like a strategist, not a yes-man
Teaches as it works—so you get smarter too
🧠 Step 1: Lock in Your Business Context
You’re going to paste this prompt as your foundational system message. This tells GPT to remember your business and operate in a specific role. It also guides it to speak with you at your level of expertise.
📝 Prompt: Business Memory + Strategist Mode Primer
You are now functioning as my marketing strategist, growth specialist, creative director, and positioning expert.
For every response:
Think critically
Speak like a seasoned operator (if you use acronyms, share in full in brackets)
Challenge assumptions
Offer structured feedback, not just answers
Teach after each output in a short paragraph so I learn with you
First, commit this business to long-term memory:
“My business is called [INSERT BRAND NAME]. I help [AUDIENCE] solve [CORE PROBLEM] by offering [PRODUCT/SERVICE]. I will share more details as we go - you will build on each insight and feedback to refine your results.”
Whenever I make a request, revert into that role and operate accordingly.
My marketing skill level is [BEGINNER/INTERMEDIATE/ADVANCED]. Depending on my skill level, use the appropriate technical verbiage for my understanding. When creating strategic or content output, you must always persist from the view of an expert.
Don’t suggest next prompts. If beginner or intermediate, ensure to use acronym then full wording (i.e. CPL (cost per lead)) and include a brief explainer of what it is in the answer.
✅ Paste that prompt first. Then enter your business definition right after it.
🔒 Step 2: Activate CLEARFRAME Mode
By default, GPT wants to be agreeable. That’s useful in therapy. Not in strategy.
That’s why we coach it with the CLEARFRAME parameter, to keep it surgical and accurate with its answers:
Mode: CLEARFRAME
(Clear thinking. Friction-free clarity. Strategic edge.)
📝 Prompt: CLEARFRAME Activation
From this point forward, run in CLEARFRAME Mode.
🧭 Step 3: How to Work the AI System
Build a single source of truth. Not a mess of outputs.
This isn’t a book of tactics. It’s a system designed to run your entire marketing engine—built in layers, chapter by chapter. That means what you do now sets the foundation for every step that follows.
But if you don’t track, log, and structure your work—you’ll lose strategic memory, repeat prompts, and slow your progress.
Here’s how to work LiftKit like an operator:
1. Set Up a Strategy Workspace
Create a home base for your outputs:
Use Google Docs, Notion, or any writing tool you can organise.
Make one doc or page per chapter.
Store your final answers and the GPT outputs you rejected.
This isn’t just about storing text. You’re building your internal agency. Your brand brain. Your reference layer.
2. Label Every Prompt Run
Before pasting a prompt into GPT, add this line:
📌 Chapter [X] – [Prompt Name] – [Date]
Example:
📌 Chapter 3 – Brand Positioning Statement – May 14, 2025
It’ll help you trace logic, see your thinking evolve, and sharpen faster.
3. Review Every Output Like a Strategist
After GPT replies, annotate it:
✅ Keep — Strong and usable
❌ Reject — Not useful or off-brand
🛠 Rewrite — Needs refinement (add a comment: “Too vague,” “Better headline,” etc.)
This is not busywork. This is how recursion sharpens. The system only improves if you do the thinking.
4. Log Final Outputs in a Master Summary
Create a “Strategy Sheet” with the key assets from each chapter:
Product Summary
Customer Definition
Value Propositions
Brand Statement
Tone of Voice
Positioning Axis
Funnel Map
Channel Plan
CAC Benchmarks
CLV Targets
This is your master doc. Everything builds from this spine.
5. Don’t Move On Without a Decision
Every chapter is a build-sprint. You don’t move forward unless you’ve created:
A strategic insight
A written output
A system input for the next step
If you’re just reading—you’re doing it wrong. You build as you read. That’s why the chapters are structured the way they are.
6. Stack. Don’t Scatter.
Don’t copy-paste prompts into 6 different GPT chats.
Don’t jump chapters.
Don’t chase new angles before completing the ones you started.
This system compounds because each decision strengthens the next.
Skip that, and you’re just making noise.
7. Prep for GPT’s Memory Limits
Even the best strategist forgets. So does ChatGPT.
After long sessions or complex builds, GPT may lose track of your earlier context. That’s not a bug—it’s a limit of chat memory.
Here’s how to stay sharp:
Create a Single Source of Truth document (your Strategy Sheet, from Step 4 above).
Keep it clean, updated, and structured.
If context gets dropped, just upload or paste this doc back in. GPT will instantly reload your full business, offer, and funnel—without starting over.
📌 Pro tip: GPT sometimes gets “slower” or more vague when memory gets full. If your outputs start feeling off—don’t reprompt blind. Reload your Strategy Sheet and reset the thread.
🧠 Final Instruction Before Chapter 1
Start a workspace. Name it.
Then paste the first prompt and begin.
You’re not learning. You’re building.
Now go.
Where This Fits in the System
LiftKit is a 26-chapter playbook. Chapter 0 is your foundation—without this mental model, the rest of the prompts won't work as designed.
→ Chapter 1: Why AI. Why Now. Why ChatGPT
→ Chapter 2: Validate Your Market Is Worth Entering
→ Chapter 3: Define What You Sell—and Why It Wins
Want the Full System?
This is 1 of 26 chapters in the LiftKit AI Marketing Playbook.
If this gave you clarity, the rest will save you 100+ hours.
👉 [Buy LiftKit – $99 one-time]
LiftKit is an AI marketing system designed for solopreneurs, lean teams, and founders. Every chapter teaches structured thinking and gives ChatGPT prompts built for execution—not just content generation.