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Chapter 3 of LiftKit

ChatGPT for Brand Messaging

This chapter is not about proving your product works. You already did that in Chapter 2.
This is where you install the messaging layer. Where you teach GPT how to speak, who to speak to, and what transformation you deliver. It’s not strategy theory—it’s the raw inputs GPT will use to generate every landing page, ad, email, and headline from this point forward.

You’ve validated the market. Now we define how you win in it.

What You’ll Learn

  • How to use ChatGPT for brand messaging that actually converts

  • How to define your ideal customer with strategic precision

  • How to generate clear value propositions using real transformation logic

  • How to build a unique positioning wedge GPT can amplify

  • How to embed your tone of voice so GPT stops writing like LinkedIn

  • The exact prompts used to align GPT to your messaging system

Step 1: Deepen Your Customer Understanding

Your customer is already known. Now we refine their emotional drivers, identity aspirations, objections, and messaging hooks using real frameworks that tie directly to your product and business model.

✅ Use this step to segment, prioritise, and map messaging to your most valuable audience slice.

📝 Prompt Unlocked: Ideal Customer Primer

Goal: Define the ideal customer with strategic precision, grounded in real-world psychology, needs, and buying behaviour. This step sets the foundation for positioning, messaging, funnel design, and conversion.

Instructions:

Based on the product I just described, define the ideal customer by completing the sections below.

Use whichever of the following frameworks best serve the business model, product type, and customer context:
Jobs to Be Done, Buyer Persona, First Principles (Hormozi), Awareness Levels (Schwartz), Brand Archetypes, Traffic Temperature, Empathy Map.

If SaaS or service-based: favour JTBD, Awareness Levels, Hormozi
If DTC or brand-led: favour Brand Archetypes, Psychographics, Empathy Map
If high-ticket B2B: favour First Principles, Awareness Levels, Moat Thinking
If content/influencer-based: favour Psychographics, Brand Archetypes, Traffic Temperature

Focus only on what’s most relevant. Be clear, concise, and grounded in reality. This is not customer-facing—it’s a strategic asset.

  • Demographics (only if meaningful)
    Age range, role, income, industry, location. Only include if it influences decisions.

  • Psychographics
    Beliefs, values, aspirations, fears, identity drivers. Who they want to become.

  • Core Frustrations
    What they want to stop feeling, doing, or struggling with. Map pain clearly.

  • Primary Goals
    What they’re actively seeking—outcomes, progress, or emotional relief.

  • Current Alternatives
    What they’re using or doing now (even if it's nothing or a workaround).

  • Resonant Messaging
    What type of tone, promise, or insight would land. Address objections or beliefs that must be shifted.

Optional: Label each section with the guiding framework (e.g. “(JTBD)” or “(Awareness Level: Problem Aware)”).

Avoid repeating product details. Focus entirely on the customer.

Step 2: Lock In Value Propositions

This is not what you do. This is the transformation you enable.
If your brand can’t state this clearly, no funnel will save you.

🔒 Prompt: Transformation Value Proposition Builder
To see the full Transformation Value Proposition Builder prompt (it’s 198 words long):
[Unlock the LiftKit System →]

Step 3: Own a Positioning Axis That Can’t Be Copied

You don’t need to be better. You need to be different—in a way that matters.

Most brands try to out-feature the competition. They add tools, chase trends, and drown buyers in choice. That’s a losing game. Strategic brands win by owning one clear wedge in the mind of their customer—something no competitor can copy without looking like a knockoff.

A strong positioning axis should be:

  • Visibly distinct (someone can see the difference without a demo)

  • Emotionally resonant (solves a felt pain or desire)

  • Strategically defensible (can be deepened over time)

  • Underserved by incumbents (your edge is their blind spot)

You’re not aiming for general improvement. You’re aiming for sharp contrast. This is how you reframe the buyer’s choice—so they stop comparing features, and start seeing you as a category of one.

🔒 Prompt: Competitive Positioning Axis Builder
To see the full Competitive Positioning Axis prompt (it’s 176 words long):
[Unlock the LiftKit System →]

Why This Prompt Works:

  • It forces GPT to read competitors critically rather than parrot industry jargon.

  • It maps contrast back to target customer psychology, not just features.

  • It outputs both positioning and execution ideas—so the wedge isn’t abstract.

You now have a clear edge to amplify across every touchpoint—your copy, ads, funnel, and tone will all lean into this difference.

✅ Run this prompt now and it will use the competitors you gathered previously.

Step 4: Craft a One-Line Brand Statement

This is not your tagline. It’s the first line that earns attention, respect, and relevance.
It should act as a filtering mechanism—the right people read it and feel: “That’s for me.”

This line sets the tone for:

  • Your homepage

  • Your sales deck open

  • Your elevator pitch

  • Your paid ad scroll-stopper

It must signal:

  • Who it’s for

  • What they want

  • What you do differently

  • In <15 words

🔒 Prompt: Positioning Statement Synthesiser
To see the full Positioning Statement Synthesiser prompt (it’s 66 words long):
[Unlock the LiftKit System →]

Step 5: Set Your Brand Voice—for GPT and the World

ChatGPT can only write at your level if it knows your tone ceiling.
If you don’t define it, it defaults to corporate cheerleader or listicle bot.

🔒 Prompt: Brand Voice Embedding
To see the full Brand Voice Embedding prompt (it’s 61 words long):
[Unlock the LiftKit System →]

Why This Matters

Your tone is the operating system for all copy.
It governs how your product feels, earns trust, and cuts through sameness.

If you skip this, GPT will write like it’s trying to impress LinkedIn.

When tone is embedded properly, everything you generate—emails, landing pages, ads—feels like you without rewriting.

The goal: consistency that converts.
The benefit: speed without sacrificing voice.
The outcome: GPT becomes your best brand writer.

You don’t need examples here. You need clarity, compression, and consistency.

That’s what this prompt installs.

Where This Fits in the System

Chapter 3 trains ChatGPT to behave like your marketing strategist. It defines who you are, who you speak to, and what makes you different. Everything GPT generates from here—ads, pages, emails—leans on what you build now.

Suggested next chapters:
– Chapter 4: Choose How You Win – Steal, Expand, or Defend
– Chapter 6: Write the Words That Move People to Act
– Chapter 11: Landing Page Builder

Want the Full System?

This is just one chapter from the 26-part LiftKit system.
If this gave you clarity, the rest will save you 100+ hours of false starts.

→ Unlock LiftKit – $99 one-time
Includes all prompts, frameworks, and structured outputs to replace your agency stack—using just GPT.

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Using ChatGPT for brand messaging is not about speed—it’s about structure.
This chapter teaches you how to train GPT to speak your voice, express your value, and understand your customer like a strategist. When done right, every output that follows feels not just written, but aligned. That’s the LiftKit difference.