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CPA Cost (What Cheap Really Costs You)

CPA doesn’t measure marketing. It measures belief friction. You don’t earn cheap leads by being clever — you earn sustainable ones by being clear. The cost of acquisition is really the cost of confusion.

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AI Marketing Analytics (What to Track When Everything Looks Like Progress)

Most AI marketing analytics tools don’t make you smarter. They just give you prettier graphs of your confusion. The goal isn’t to track everything — it’s to understand the few things that actually move the needle, then double down until they break. Anything else is digital self-esteem.

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Optimize Google Ads Headlines (The Part Everyone Gets Wrong)

Most Google Ads headlines sound like they were written by someone trying to win an argument with the algorithm. But algorithms don’t buy things. People do. The job isn’t to impress Google. It’s to finish the sentence already running in your buyer’s head — before your competitor does.

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AI Marketing Tools Are Just Expensive Excuses

Everyone’s trying to automate marketing. Nobody’s trying to understand it. That’s why most founders end up with 10 tools, 0 strategy, and a calendar full of “content” nobody reads.

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